Strict Design Brand Guidelines for Product Learning Guides

John Lewis Partnership, Freelance Artworker at Image Data Group

Rebranding Hundreds of Product Learning Guide Leaflets

Sarahjane was commissioned by Image Data Group to rebrand hundreds of product learning guide leaflets for John Lewis Partnership, creating updated versions for each individual product while following strict brand guidelines. Although John Lewis Partnership has its own in-house design team, they required an experienced artworker who could work accurately and efficiently through a large-scale rebrand project.

Using her advanced Adobe InDesign skills, Sarahjane applied the new templates, maintained brand consistency, and ensured every leaflet followed the required layout, typography, and styling specifications. Her organised approach and attention to detail allowed the project to progress quickly while maintaining the high standards expected of a leading retail brand.

An Artworker Is the Designer’s Mechanic

A car designer creates the vision, but it’s the mechanic who builds, fine-tunes, and keeps the vehicle running smoothly. The relationship between a graphic designer and an artworker is much the same.

While designers focus on creativity and visual concepts, a professional artworker specialises in production, using Adobe InDesign to its full potential with master pages, paragraph and character styles, tables of contents, GREP where appropriate, and efficient keyboard shortcuts. This expertise makes artworkers faster and more accurate when producing large documents such as catalogues, brochures, reports, tenders, and other complex publications.

An artworker creates clean, well-structured layouts that maintain consistency, follow corporate branding guidelines, and are easy to update when client amendments arrive. By anticipating future changes and organising studio files including images, Word documents, PDFs, and version-controlled artwork projects remain efficient and accessible for the whole team.

Ultimately, an artworker takes care of the technical production, allowing designers to focus on what they do best: creating outstanding design.