Keeping the layout to very strict brand guidelines
Sarahjane rebranded hundreds of product learning guides leaflets into new templates for John Lewis Partnership, one for each item they sell. They have there own in-house team but required someone who could follow strict guidelines and steam through the rebrand. Sarahjane used her advanced skills in InDesign to keep the brand consistent Please see Sarahjane’s references from Image Data Group.
John Lewis Partnership, Freelance Artworker at Image Data Group
An Artworker is the designer’s mechanic
A car designer will never build or maintain a car, the mechanic does.
A professional Artworker uses InDesign to its full potential (e.g. master pages, styles, keyboard shortcuts, TOC’s etc.). Creating a clean and tidy print ready layout and will be quicker than a designer. This is excellent for large page documents / catalogues / brochures / reports and tenders, keeping consistencies and to corporate branding. An Artworker will also predict future amends and create the layout accordingly. We also have to be highly organised with studio files e.g. images, word files, amends, each office has its own filing structure. This helps other colleagues pick a project quickly.
Artworker’s enables the designer do what they are good at – DESIGNING!
An Artworker is the designer’s mechanic
A car designer will never build or maintain a car, the mechanic does.
A professional Artworker uses InDesign to its full potential (e.g. master pages, styles, keyboard shortcuts, TOC’s etc.). Creating a clean and tidy print ready layout and will be quicker than a designer. This is excellent for large page documents / catalogues / brochures / reports and tenders, keeping consistencies and to corporate branding. An Artworker will also predict future amends and create the layout accordingly. We also have to be highly organised with studio files e.g. images, word files, amends, each office has its own filing structure. This helps other colleagues pick a project quickly.
Artworker’s enables the designer do what they are good at – DESIGNING!
Freelance Artworker Brighton 