Freelance Artworker uses existing styling and branding set up by a Graphic Designer
From InDesign files with existing styling and branding designed in InDesign by Jenifer Rose. Sarahjane created the new exhibition artist catalogue with images and text supplied by M1 Fine Art. Corrections made from Acrobat Reader using the PDF comments tools.
From hotels, golf courses, Spa’s to restaurants requiring literature to be artworked for print or web. Designers in Brighton agencies create beautiful branding, a company’s bespoke style and look.
Sometimes they require an Artworker to help during these busy times, to recreate artwork in all shapes and sizes. This is the stuff designers don’t have time for and it needs an well organised Artworkers full attention.
Designed by the Art Director and finished by Sarahjane Jackson
The Art Director created the design concept and the branding with the college. From this branding Sarahjane created the 44 page Student Handbook and Pre-arrival Handbook as print ready artwork.
The Artwork consisted of setting up InDesign master pages using styles. Collating images and using Photoshop to save them as print ready. Changes and amends where added to the PDF proofs by the college and Sarahjane completed these to reach the final version.
Print deadlines all seem to arrive very quickly for clients. Sarahjane was hired to artwork layouts, adding in text and images. Working closely with Project Manager and Senior Designer. Making client amends using PDF sticky notes and creating print ready PDFs.
Sarahjane creates high quality artwork that is ready for print. Some designer create a draft design for the Artworker to update with the final print ready version.
Creating a final version from the start saves time and stress before a huge print deadline like the Fringe Festival brochure. Sarahjane is highly organised and makes sure all her artwork is CMYK, with the correct brand fonts and colours.
Artworking 50 charity campaign packs for the Art Director
The Art Director created templates for this five item campaign pack. Sarahjane created master pages and artworked each pack by inserting the text, updating the map, choosing images creating a relevant pattern for each country.
Working closely with editors and account managers on amends and consistencies, the artwork was created efficiently and quickly.
Artworker uses InDesign to collate Microsoft Word files for print
Sarahjane was given the challenge of combining together a collection of research documents into one simple easy to use interactive file with a contents and appendices. Plus the added bonus of it being small enough to email out to clients around the world.
Adobe InDesign is the perfect tool for the job, placing Microsoft Word files and using hyperlinks on top, creating a 226 page document. The PDF was then made into a smaller file size for emailing.
Sarahjane enjoys helping out local businesses with flyers, leaflets, web icons and banners. She charges by the hour and can create artwork from a found sample ideas or a sketch.
Sarahjane’s tip to help decide on a size for your flyer or leaflet is to get a print estimate first, for single or double sided. Plus a sample is very handy to touch and feel the quality and to see the size of the font and images.
Graphic Designer’s involved in publishing hire Sarahjane from time to time to help out when they are busy designing. Involved layout that consist of times, dates and places requires a your full attention especially in a ‘What’s On Guide’.
Sarahjane was asked to help out with local magazine Seaford Scene and Eastbourne Old Town Criers. She is highly organised and thoroughly enjoys the challenge. Using style sheets in InDesign to make the design consistent and quicker to layout.
Sarahjane desk hopped around the office over a few weeks covering the email and helping out on projects while the designers where on holiday. The Senior Designer had created the menus templates with the client and Sarahjane updated the content and made it print ready. Also updating and amending American Express T&Cs, catalogues, leaflets and banners.
Legal document updated to new brand colours and logos
A Microsoft Word document is usually supplied in a real mess, a collection of different fonts and colours. This can be imported directly into InDesign and manipulating the font to fit on four sides and still be readable.
Sarahjane also created an interactive PDF, recreated a T&Cs layouts, made amends to existing projects and help create an EPUB.
Working remotely I was asked to design a staff stock catalogue using existing website branding (colours, logo and fonts). A simple and quick layout of 26 pages. This lead to me creating two more catalogues, two order forms and a stock leaflet. Using the latest Adobe InDesign to create the layout and PDF’s for amends and comments.
Freelance Artworker assisting other Freelance Designers
Sarahjane is very happy helping out other fellow freelancers, Designers and Artworkers, in-house or remotely. Urgent projects with tight deadlines can crop up unexpectedly and or all at once. A picture heavy layout, updated with many different languages. Communication is key to have the correct text on the correct page.
Two thousand page layout design created by Freelancers
A bid or a tender layout is a huge project. Sarahjane is given a rough Microsoft Word document to import it into InDesign. She uses design corporate brand guidelines and InDesign with master pages and styles to keep the work consistent e.g. fonts, colours, TOC etc. A tender layout is best created a certain way to flow and be amended easily. Tender deadlines become very tight and working late nights and even away from home is not a problem. Amends and sign off are made quicker with the writer beside the InDesigner.
Sarahjane charges by the hour and will keep a detailed timesheet. Based in Brighton but will work anywhere require to get the job done. Please see Sarahjane’s references.
Table design is neat and tidy and can be achieved with Adobe InDesign styles for a consistent look and feel. A colour of font change can be made with one click instead of multi page amends. Using InDesign, the tables flow nicely from page to page the same a Microsoft Word and can be easily imported. There is more control in InDesign to Word and will look more professional.
Keeping the layout to very strict brand guidelines
Sarahjane rebranded hundreds of product learning guides leaflets into new templates for John Lewis Partnership, one for each item they sell. They have there own in-house team but required someone who could follow strict guidelines and steam through the rebrand. Sarahjane used her advanced skills in InDesign to keep the brand consistent Please see Sarahjane’s references from Image Data Group.
John Lewis Partnership, Freelance Artworker at Image Data Group
Sarahjane took on the mammoth text heavy layout project in InDesign of EDF’s craft manuals. Eight manuals in total with around 600 pages long each. The original 1970’s manuals where scanned into word files then Sarahjane imported them into InDesign. Using styles she made from the corporate branding and guidelines to create a consistent document. This also links to automated contents pages for each section. Please see Sarahjane’s references.
A car designer will never build or maintain a car, the mechanic does.
A professional Artworker uses InDesign to its full potential (e.g. master pages, styles, keyboard shortcuts, TOC’s etc.). Creating a clean and tidy print ready layout and will be quicker than a designer. This is excellent for large page documents / catalogues / brochures / reports and tenders, keeping consistencies and to corporate branding. An Artworker will also predict future amends and create the layout accordingly. We also have to be highly organised with studio files e.g. images, word files, amends and each office has its own filing structure. This also helps other colleagues pick up a project quickly.
Artworker’s enables the designer do what they are good at – DESIGNING!