Logo layered onto photos to create WordPress website banner headers
Branding is very important for your website and adding a logo to your photos is one way you can do this. With the help of a Freelance Artworker, she uses Adobe InDesign to typeset a branded logo photo png.
Helen at Renner Cottages asked Sarahjane to create WordPress header banners for their new website. Sarahjane used photos Helen had taken from her mobile phones while out and about on the farm.
Freelance Artworker uses existing styling and branding set up by a Graphic Designer
From InDesign files with existing styling and branding designed in InDesign by Jenifer Rose. Sarahjane created the new exhibition artist catalogue with images and text supplied by M1 Fine Art. Corrections made from Acrobat Reader using the PDF comments tools.
Microsoft Excel is limited for creativity and design but InDesign can create company branded tables from your Excel tables. By importing and setting up table styles Sarahjane can quickly change many tables to look the consistent e.g. the same colour and fonts. They can also flow neatly from page to page. Tables are a fantastic way to layout lots of data neatly.
Designed by the Art Director and finished by Sarahjane Jackson
The Art Director created the design concept and the branding with the college. From this branding Sarahjane created the 44 page Student Handbook and Pre-arrival Handbook as print ready artwork.
The Artwork consisted of setting up InDesign master pages using styles. Collating images and using Photoshop to save them as print ready. Changes and amends where added to the PDF proofs by the college and Sarahjane completed these to reach the final version.
Print deadlines all seem to arrive very quickly for clients. Sarahjane was hired to artwork layouts, adding in text and images. Working closely with Project Manager and Senior Designer. Making client amends using PDF sticky notes and creating print ready PDFs.
Sarahjane creates high quality artwork that is ready for print. Some designer create a draft design for the Artworker to update with the final print ready version.
Creating a final version from the start saves time and stress before a huge print deadline like the Fringe Festival brochure. Sarahjane is highly organised and makes sure all her artwork is CMYK, with the correct brand fonts and colours.
Artworking 50 charity campaign packs for the Art Director
The Art Director created templates for this five item campaign pack. Sarahjane created master pages and artworked each pack by inserting the text, updating the map, choosing images creating a relevant pattern for each country.
Working closely with editors and account managers on amends and consistencies, the artwork was created efficiently and quickly.
Sarahjane enjoys helping out local businesses with flyers, leaflets, web icons and banners. She charges by the hour and can create artwork from a found sample ideas or a sketch.
Sarahjane’s tip to help decide on a size for your flyer or leaflet is to get a print estimate first, for single or double sided. Plus a sample is very handy to touch and feel the quality and to see the size of the font and images.
Graphic Designer’s involved in publishing hire Sarahjane from time to time to help out when they are busy designing. Involved layout that consist of times, dates and places requires a your full attention especially in a ‘What’s On Guide’.
Sarahjane was asked to help out with local magazine Seaford Scene and Eastbourne Old Town Criers. She is highly organised and thoroughly enjoys the challenge. Using style sheets in InDesign to make the design consistent and quicker to layout.
Sarahjane desk hopped around the office over a few weeks covering the email and helping out on projects while the designers where on holiday. The Senior Designer had created the menus templates with the client and Sarahjane updated the content and made it print ready. Also updating and amending American Express T&Cs, catalogues, leaflets and banners.
Working remotely I was asked to design a staff stock catalogue using existing website branding (colours, logo and fonts). A simple and quick layout of 26 pages. This lead to me creating two more catalogues, two order forms and a stock leaflet. Using the latest Adobe InDesign to create the layout and PDF’s for amends and comments.
The Propeller designer created the concept pages and I continued the rest of the 91 page booklet from supplied text and images. Using paragraph styles, master pages and object styles to keep this layout consistent throughout. Plus this also help make the layout quicker.
A bid or a tender layout is a huge project. Sarahjane is given a rough Microsoft Word document to import it into InDesign. She uses design corporate brand guidelines and InDesign with master pages and styles to keep the work consistent e.g. fonts, colours, TOC etc. A tender layout is best created a certain way to flow and be amended easily. Tender deadlines become very tight and working late nights and even away from home is not a problem. Amends and sign off are made quicker with the writer beside the InDesigner.
Sarahjane charges by the hour and will keep a detailed timesheet. Based in Brighton but will work anywhere require to get the job done. Please see Sarahjane’s references.
Tables are my favourite, neat and tidy with full control. Using InDesign, the tables flowed nicely from page to page, I created table styles for full control of the fonts and colours, this made client amends quicker. Amends where made using PDF comments.
It is always great to work at a printers to see where the print ready artwork goes. We worked with great images and these are the key to a clear eye grabbing POS poster. Simple branding helps create a recognisable style.
Keeping the layout to very strict brand guidelines
Sarahjane rebranded hundreds of product learning guides leaflets into new templates for John Lewis Partnership, one for each item they sell. They have there own in-house team but required someone who could follow strict guidelines and steam through the rebrand. Sarahjane used her advanced skills in InDesign to keep the brand consistent Please see Sarahjane’s references from Image Data Group.
John Lewis Partnership, Freelance Artworker at Image Data Group
Sarahjane took on the mammoth text heavy layout project in InDesign of EDF’s craft manuals. Eight manuals in total with around 600 pages long each. The original 1970’s manuals where scanned into word files then Sarahjane imported them into InDesign. Using styles she made from the corporate branding and guidelines to create a consistent document. This also links to automated contents pages for each section. Please see Sarahjane’s references.