Logo layered onto photos to create WordPress website banner headers
Branding is very important for your website and adding a logo to your photos is one way you can do this. With the help of a Freelance Artworker, she uses Adobe InDesign to typeset a branded logo photo png.
Helen at Renner Cottages asked Sarahjane to create WordPress header banners for their new website. Sarahjane used photos Helen had taken from her mobile phones while out and about on the farm.
Freelance Artworker uses existing styling and branding set up by a Graphic Designer
From InDesign files with existing styling and branding designed in InDesign by Jenifer Rose. Sarahjane created the new exhibition artist catalogue with images and text supplied by M1 Fine Art. Corrections made from Acrobat Reader using the PDF comments tools.
Artworker creates installation diagram in Adobe Illustrator
Drawn over the top of photographs to create a perfect simple outline illustration to use as an installation diagram. These drawings are made as a vector file and can be used in multiple ways either for print and on the web.
Sarahjane creates high quality artwork that is ready for print. Some designer create a draft design for the Artworker to update with the final print ready version.
Creating a final version from the start saves time and stress before a huge print deadline like the Fringe Festival brochure. Sarahjane is highly organised and makes sure all her artwork is CMYK, with the correct brand fonts and colours.
Artworker uses InDesign to collate Microsoft Word files for print
Sarahjane was given the challenge of combining together a collection of research documents into one simple easy to use interactive file with a contents and appendices. Plus the added bonus of it being small enough to email out to clients around the world.
Adobe InDesign is the perfect tool for the job, placing Microsoft Word files and using hyperlinks on top, creating a 226 page document. The PDF was then made into a smaller file size for emailing.
Sarahjane enjoys helping out local businesses with flyers, leaflets, web icons and banners. She charges by the hour and can create artwork from a found sample ideas or a sketch.
Sarahjane’s tip to help decide on a size for your flyer or leaflet is to get a print estimate first, for single or double sided. Plus a sample is very handy to touch and feel the quality and to see the size of the font and images.
Graphic Designer’s involved in publishing hire Sarahjane from time to time to help out when they are busy designing. Involved layout that consist of times, dates and places requires a your full attention especially in a ‘What’s On Guide’.
Sarahjane was asked to help out with local magazine Seaford Scene and Eastbourne Old Town Criers. She is highly organised and thoroughly enjoys the challenge. Using style sheets in InDesign to make the design consistent and quicker to layout.
Sarahjane desk hopped around the office over a few weeks covering the email and helping out on projects while the designers where on holiday. The Senior Designer had created the menus templates with the client and Sarahjane updated the content and made it print ready. Also updating and amending American Express T&Cs, catalogues, leaflets and banners.
Legal document updated to new brand colours and logos
A Microsoft Word document is usually supplied in a real mess, a collection of different fonts and colours. This can be imported directly into InDesign
and manipulating the font to fit on four sides and still be readable. While I was here I also created an interactive PDF, recreated a T&Cs layouts, made amends to existing projects and help create an EPUB.
I enjoy a challenge and Fruit asked if I would create Microsoft Word templates for University of Cambridge to help standardise their paperwork. The designer had created the rebrand and I copied this style into Microsoft Word. Using headers, footers and styles to create a variety of templates.
Microsoft Word styles are easy to use once you know how. I am also available to teach.
The Propeller designer created the concept pages and I continued the rest of the 91 page booklet from supplied text and images. Using paragraph styles, master pages and object styles to keep this layout consistent throughout. Plus this also help make the layout quicker.
It is always great to work at a printers to see where the print ready artwork goes. We worked with great images and these are the key to a clear eye grabbing POS poster. Simple branding helps create a recognisable style.
A car designer will never build or maintain a car, the mechanic does.
A professional Artworker uses InDesign to its full potential (e.g. master pages, styles, keyboard shortcuts, TOC’s etc.). Creating a clean and tidy print ready layout and will be quicker than a designer. This is excellent for large page documents / catalogues / brochures / reports and tenders, keeping consistencies and to corporate branding. An Artworker will also predict future amends and create the layout accordingly. We also have to be highly organised with studio files e.g. images, word files, amends, each office has its own filing structure. This helps other colleagues pick a project quickly.
Artworker’s enables the designer do what they are good at – DESIGNING!