What is an Artworker?

An Artworker is the designer’s mechanic

A car designer will never build or maintain a car, the mechanic does.

A professional Artworker uses InDesign to its full potential (e.g. master pages, styles, keyboard shortcuts, TOC’s etc.). Creating a clean and tidy print ready layout and will be quicker than a designer. This is excellent for large page documents / catalogues / brochures / reports and tenders, keeping consistencies and to corporate branding. An Artworker will also predict future amends and create the layout accordingly. We also have to be highly organised with studio files e.g. images, word files, amends, each office has its own filing structure. This helps other colleagues pick a project quickly.

Artworker’s enables the designer do what they are good at – DESIGNING!