Logo layered onto photos to create WordPress website banner headers
Branding is very important for your website and adding a logo to your photos is one way you can do this. With the help of a Freelance Artworker, she uses Adobe InDesign to typeset a branded logo photo png.
Helen at Renner Cottages asked Sarahjane to create WordPress header banners for their new website. Sarahjane used photos Helen had taken from her mobile phones while out and about on the farm.
Artworker creates installation diagram in Adobe Illustrator
Drawn over the top of photographs to create a perfect simple outline illustration to use as an installation diagrams. These drawings are made as a vector file and can be used in multiple ways either for print and on the web.
Keeping the artwork to exactly the client specifications to create ‘how to’ diagrams.
Designed by the Art Director and finished by Sarahjane Jackson
The Art Director created the design concept and the branding with the college. From this branding Sarahjane created the 44 page Student Handbook and Pre-arrival Handbook as print ready artwork.
The Artwork consisted of setting up InDesign master pages using styles. Collating images and using Photoshop to save them as print ready. Changes and amends where added to the PDF proofs by the college and Sarahjane completed these to reach the final version.
Sarahjane creates high quality artwork that is ready for print. Some designer create a draft design for the Artworker to update with the final print ready version.
Creating a final version from the start saves time and stress before a huge print deadline like the Fringe Festival brochure. Sarahjane is highly organised and makes sure all her artwork is CMYK, with the correct brand fonts and colours.
Artworking 50 charity campaign packs for the Art Director
The Art Director created templates for this five item campaign pack. Sarahjane created master pages and artworked each pack by inserting the text, updating the map, choosing images creating a relevant pattern for each country.
Working closely with editors and account managers on amends and consistencies, the artwork was created efficiently and quickly.
Artworker uses InDesign to collate Microsoft Word files for print
Sarahjane was given the challenge of combining together a collection of research documents into one simple easy to use interactive file with a contents and appendices. Plus the added bonus of it being small enough to email out to clients around the world.
Adobe InDesign is the perfect tool for the job, placing Microsoft Word files and using hyperlinks on top, creating a 226 page document. The PDF was then made into a smaller file size for emailing.
Sarahjane enjoys helping out local businesses with flyers, leaflets, web icons and banners. She charges by the hour and can create artwork from a found sample ideas or a sketch.
Sarahjane’s tip to help decide on a size for your flyer or leaflet is to get a print estimate first, for single or double sided. Plus a sample is very handy to touch and feel the quality and to see the size of the font and images.
Graphic Designer’s involved in publishing hire Sarahjane from time to time to help out when they are busy designing. Involved layout that consist of times, dates and places requires a your full attention especially in a ‘What’s On Guide’.
Sarahjane was asked to help out with local magazine Seaford Scene and Eastbourne Old Town Criers. She is highly organised and thoroughly enjoys the challenge. Using style sheets in InDesign to make the design consistent and quicker to layout.
Sarahjane desk hopped around the office over a few weeks covering the email and helping out on projects while the designers where on holiday. The Senior Designer had created the menus templates with the client and Sarahjane updated the content and made it print ready. Also updating and amending American Express T&Cs, catalogues, leaflets and banners.
Resizing a layout from an A4 folder into A5 leaflet
Propeller’s Senior Designer had created the basic template in A4. The artwork was to be resized to A5, obviously the font would be too small with a reduced print so a new layout using the existing components had to be created. Once this template was approved, all the other 12 golf course leaflets had to be created, changing the elements for each individual features. This also lead to creating handbooks, flyers, business cards and brochures in-house.
Sarahjane created a Microsoft Word template for University of Cambridge, using Fruit Design‘s InDesign template. They wanted a template to help standardise all their paperwork. Fruit Design’s designer had created the new brand, Sarahjane recreated this style into Microsoft Word. Using headers, footers and Microsoft styles to create a variety of templates. Once these templates are save, it is hard to save over, always giving you a new document.
The Propeller designer created the concept pages and I continued the rest of the 91 page booklet from supplied text and images. Using paragraph styles, master pages and object styles to keep this layout consistent throughout. Plus this also help make the layout quicker.
It is great to work at a printers to see where the print ready artwork goes. Creating posters from huge spreadsheets, quickly collating images, prices and T&Cs. Working with great images ready for printing on these POS poster. Branding is simple, using styles for consistency.
BB Printing, Freelance Artworker, Sarahjane Jackson
Keeping the layout to very strict brand guidelines
Sarahjane rebranded hundreds of product learning guides leaflets into new templates for John Lewis Partnership, one for each item they sell. They have there own in-house team but required someone who could follow strict guidelines and steam through the rebrand. Sarahjane used her advanced skills in InDesign to keep the brand consistent Please see Sarahjane’s references from Image Data Group.
John Lewis Partnership, Freelance Artworker at Image Data Group
A car designer will never build or maintain a car, the mechanic does.
A professional Artworker uses InDesign to its full potential (e.g. master pages, styles, keyboard shortcuts, TOC’s etc.). Creating a clean and tidy print ready layout and will be quicker than a designer. This is excellent for large page documents / catalogues / brochures / reports and tenders, keeping consistencies and to corporate branding. An Artworker will also predict future amends and create the layout accordingly. We also have to be highly organised with studio files e.g. images, word files, amends and each office has its own filing structure. This also helps other colleagues pick up a project quickly.
Artworker’s enables the designer do what they are good at – DESIGNING!