Web PNG, JPEG and print PDF files created by Sarahjane Jackson
This small family run business required eBay banners, icons and logos designed for there website. Sarahjane created these in InDesign where she was able to save to any type of file required e.g. jpeg or png.
This artwork was then used to create their vinyl window stickers, posters, a gravatar / favicon and some adverts.
Artworker uses InDesign to collate Microsoft Word files for print
Sarahjane was given the challenge of combining together a collection of research documents into one simple easy to use interactive file with a contents and appendices. Plus the added bonus of it being small enough to email out to clients around the world.
Adobe InDesign is the perfect tool for the job, placing Microsoft Word files and using hyperlinks on top, creating a 226 page document. The PDF was then made into a smaller file size for emailing.
Sarahjane enjoys helping out local businesses with flyers, leaflets, web icons and banners. She charges by the hour and can create artwork from a found sample ideas or a sketch.
Sarahjane’s tip to help decide on a size for your flyer or leaflet is to get a print estimate first, for single or double sided. Plus a sample is very handy to touch and feel the quality and to see the size of the font and images.
Graphic Designer’s involved in publishing hire Sarahjane from time to time to help out when they are busy designing. Involved layout that consist of times, dates and places requires a your full attention especially in a ‘What’s On Guide’.
Sarahjane was asked to help out with local magazine Seaford Scene and Eastbourne Old Town Criers. She is highly organised and thoroughly enjoys the challenge. Using style sheets in InDesign to make the design consistent and quicker to layout.
Sarahjane desk hopped around the office over a few weeks covering the email and helping out on projects while the designers where on holiday. The Senior Designer had created the menus templates with the client and Sarahjane updated the content and made it print ready. Also updating and amending American Express T&Cs, catalogues, leaflets and banners.
Legal document updated to new brand colours and logos
A Microsoft Word document is usually supplied in a real mess, a collection of different fonts and colours. This can be imported directly into InDesign
and manipulating the font to fit on four sides and still be readable. While I was here I also created an interactive PDF, recreated a T&Cs layouts, made amends to existing projects and help create an EPUB.
Working remotely I was asked to design a staff stock catalogue using existing website branding (colours, logo and fonts). A simple and quick layout of 26 pages. This lead to me creating two more catalogues, two order forms and a stock leaflet. Using the latest Adobe InDesign to create the layout and PDF’s for amends and comments.
I enjoy a challenge and Fruit asked if I would create Microsoft Word templates for University of Cambridge to help standardise their paperwork. The designer had created the rebrand and I copied this style into Microsoft Word. Using headers, footers and styles to create a variety of templates.
Microsoft Word styles are easy to use once you know how. I am also available to teach.
Text heavy documents are my speciality, using InDesign paragraph styles and keyboard short cuts help speed up the layout process. Keeping branding consistent is easy when your organised. Co-ordinate other Artworkers, working together as a team through the evening to finish before the deadline.
The Propeller designer created the concept pages and I continued the rest of the 91 page booklet from supplied text and images. Using paragraph styles, master pages and object styles to keep this layout consistent throughout. Plus this also help make the layout quicker.
A bid or a tender layout is a huge project. Sarahjane is given a rough Microsoft Word document to import it into InDesign. She uses design corporate brand guidelines and InDesign with master pages and styles to keep the work consistent e.g. fonts, colours, TOC etc. A tender layout is best created a certain way to flow and be amended easily. Tender deadlines become very tight and working late nights and even away from home is not a problem. Amends and sign off are made quicker with the writer beside the InDesigner.
Sarahjane charges by the hour and will keep a detailed timesheet. Based in Brighton but will work anywhere require to get the job done. Please see Sarahjane’s references.
A InDesign files can be made from Quark on the internet
Converting Quark to InDesign on the internet will give you the basic’s. Colours, images and lots and lots of text boxes. The layout will still require artworking and proofing. The file can be polished, as an Artworker I would still start a layout from scratch as you don’t know what nasties lie within. Giving you a clean and tidy file for print.
Tables are my favourite, neat and tidy with full control. Using InDesign, the tables flowed nicely from page to page, I created table styles for full control of the fonts and colours, this made client amends quicker. Amends where made using PDF comments.
It is always great to work at a printers to see where the print ready artwork goes. We worked with great images and these are the key to a clear eye grabbing POS poster. Simple branding helps create a recognisable style.
Keeping the layout to very strict brand guidelines
Sarahjane rebranded hundreds of product learning guides leaflets into new templates for John Lewis Partnership, one for each item they sell. They have there own in-house team but required someone who could follow strict guidelines and steam through the rebrand. Sarahjane used her advanced skills in InDesign to keep the brand consistent Please see Sarahjane’s references from Image Data Group.
John Lewis Partnership, Freelance Artworker at Image Data Group
Sarahjane took on the mammoth text heavy layout project in InDesign of EDF’s craft manuals. Eight manuals in total with around 600 pages long each. The original 1970’s manuals where scanned into word files then Sarahjane imported them into InDesign. Using styles she made from the corporate branding and guidelines to create a consistent document. This also links to automated contents pages for each section. Please see Sarahjane’s references.
A car designer will never build or maintain a car, the mechanic does.
A professional Artworker uses InDesign to its full potential (e.g. master pages, styles, keyboard shortcuts, TOC’s etc.). Creating a clean and tidy print ready layout and will be quicker than a designer. This is excellent for large page documents / catalogues / brochures / reports and tenders, keeping consistencies and to corporate branding. An Artworker will also predict future amends and create the layout accordingly. We also have to be highly organised with studio files e.g. images, word files, amends, each office has its own filing structure. This helps other colleagues pick a project quickly.
Artworker’s enables the designer do what they are good at – DESIGNING!